Literature review on online shopping 2012

These include, but are not limited to, the widely reported mesocorticolimbic system involved in reward and addiction. The results indicated that the OFC was associated with emotional processing and addiction-related phenomena e. The sample comprised 52 students grouped into two groups of 25 excessive gamers 23 males; scoring more than 2.

Internet addicts showed enhanced reward sensitivity and decreased loss sensitivity when compared with the control group [ 39 ]. The question is, why do many people still deny to shop online. It was argued that there is a similar biological basis of different addictions including online gaming addiction.

As the prominent method of payment is credit card, consumers should be more aware in handling it People are always conscious about their privacy and security. The results furthermore indicated that playing the game activated the right insula rI; signals autonomic arousalright dorso-lateral PFC maximize reward or change behaviorbilateral premotor cortices blPMC; preparation for reward and the precuneus, lNAc, and the rOFC areas involved in visual processing, visuo-spatial attention, motor function, and sensori-motor transformation compared to the resting state [ 43 ].

The participants underwent fMRI with stimuli presented through a monitor in the head coil, and their blood oxygen level dependence BOLD activation was measured in relation to wins and losses on the task.

Abnormal white matter integrity in the anterior cingulate cortex was linked to different addictions, and indicated an impairment in cognitive control. This version of the IAT included eight items preoccupation, tolerance, unsuccessful abstinence, withdrawal, loss of control, interests, deception, escapism motivation and the items were scored dichotomously.

Now, after knowing that privacy and security issues are vital for consumers in online shopping, I would like to know the emphasis in the real world. The authors state that their study provided neurobiological proof for structural brain changes in adolescents with Internet addiction, and that their findings have implications for the development of addiction psychopathology.

People are always conscious about their privacy and security. The authors reported that Internet addiction was found to be related to neurobiological abnormalities in the dopaminergic system as found in substance-related addictions.

In light of this, the earliest study included in this review [ 50 ] was already able to highlight changes in neurochemical activity as a consequence of gaming relative to a resting control. Some other sites however, do not even have privacy and security policy posted implying that they do not protect their customers Hairell With features such as price comparison, product photos and user reviews, consumers can shop easily and smartly without even going to the stores and having such a hard time looking for the products they want.

They should never disclose their credit information via e-mail. Nevertheless, consumers still consider both as their main concern for online shopping as suggested in the survey The authors also reported reduced medial frontal negativity MFN deflection in incongruent conditions than controls.

The results showed that gaming addicts had higher impulsiveness, perseverative errors, increased volume in left thalamus gray matter, and decreased gray matter volume in ITG, right middle occipital gyrus rmOGand left inferior occipital gyrus lIOG relative to the control group. Real problems that readers encounter on a day-to-day basis are presented, with the aim of helping them derive applicable principles and link principles to practice.

Thus, after reviewing these three reliable sources related to the privacy and security issues of online shopping, I can see some interconnections between them.

Possible confounding variables may have had an influence on brain changes. Therefore, this study allowed for the extrication of a causal relationship between exposure to gaming cues and the resulting brain activation. With features such as price comparison, product photos and user reviews, consumers can shop easily and smartly without even going to the stores and having such a hard time looking for the products they want.

Lastly, if there are still dissatisfactions, consumers could always report them to consumer-related agencies such as Better Business Bureau or Federal Trade Commission Halpin The authors highlighted similarities in brain structures between Internet addicts and substance addicts [ 48 ].

Internet and Gaming Addiction: A Systematic Literature Review of Neuroimaging Studies

shopping and intention to shop online are not only affected by ease of use, usefulness, and enjoyment, but also by exogenous factors like consumer traits, situational factors, product characteristics, previous online shopping experiences, and trust in online shopping.

LITERATURE REVIEW Introduction This chapter begins with the research framework on the consumer adoption of online grocery shopping. There is followed by the literature review for each of the constructs, namely perceived. The main goal of this paper is to depict the factors that have an impact on consumers' online purchase intentions through an in-depth analysis of the relevant literature.

shopping to online total retail size in India is billion dollar (Technopak, ). Out of that organized retail is 34 billion dollar (7 % of all retail) (pwc, ).

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Social Media as a Marketing Tool: A Literature Review Holly Paquette University of Rhode Island, Georgi and Mink3). Specifically, a brand community is a group of people who share the same interest in a particular brand or product (Casaló, Favián and Guinalíu ).

Overall. Published: Tue, 10 Jan Chapter 2 Literature Review Introduction to Literature Review. This chapter will mainly discuss on the study that are done by previous research of other authors in the similar area of the present study.

Literature review on online shopping 2012
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